Policies

1. Policy LU-2.10 Unincorporated commercial development

   We intend that new commercial development in the unincorporated areas serve unincorporated residential areas, tourists, and/or freeway travelers. We encourage new commercial development to be concentrated to enhance pedestrian circulation and reduce vehicular congestion and vehicle miles traveled, with new development directed into existing centralized areas when possible.

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2. Policy LU-2.11 Office and industrial development in the Mountain/Desert regions

   We allow new office and industrial uses in unincorporated Mountain/Desert regions in order to meet the service, employment, and support needs of the unincorporated areas.

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3. Policy LU-5.7 Economic development opportunities with the military

   We leverage our relationship and increased coordination with the military to expand employment and commercial opportunities with military agencies.

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Goals

1. Goal IU-1 Water Supply

   Water supply and infrastructure are sufficient for the needs of residents and businesses and are resilient to drought

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2. Goal IU-2 Wastewater Treatment and Disposal

   Residents and businesses in unincorporated areas have safe and sanitary systems for wastewater collection, treatment, and disposal

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3. Goal IU-5 Power and Communications

   Unincorporated area residents and businesses have access to reliable power and communication systems

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Policies

1. Policy TM-4.4 Transit access for residents in unincorporated areas

   We support and work with local transit agencies to generate a public transportation system, with fixed routes and on-demand service, that provide residents of unincorporated areas with access to jobs, public services, shopping, and entertainment throughout the county.

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2. Policy TM-4.5 Transit access to job centers and tourist destinations

   We support and work with local transit agencies to generate public transportation systems that provide access to job centers and reduce congestion in tourist destinations in unincorporated areas.

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3. Policy TM-5.3 High Desert Corridor

   We support the development of the High Desert Corridor to improve the regional goods movement network and foster economic development in the North Desert region.

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4. Policy TM-5.5 Countywide truck routes

   We support SBCTA’s establishment of regional truck routes that efficiently distribute regional truck traffic while minimizing impacts on residents. We support funding through the RTP to build adequate truck route infrastructure.

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5. Policy TM-6.2 Economic potential

   We seek to maximize the economic development potential of County airports.

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6. Policy TM-6.3 Regional airports

   We advocate for expanded passenger and cargo service at regional airports.

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Policies

1. Policy NR-4.2 Coordination with agencies

   We coordinate with adjacent federal, state, local, and tribal agencies to protect scenic resources that extend beyond the County’s land use authority and are important to countywide residents, businesses, and tourists.

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Goals

1. Goal ED-1 Unincorporated Land and Facilities

   Increased business investment in land and facilities and job growth in key unincorporated areas.

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2. Goal ED-3 Countywide Business and Employment Growth

   Growth of new businesses, improved profitability of existing businesses, and an increased number and quality of jobs in the county.

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Policies

1. Policy ED-1.1 Marketing focus areas

   In unincorporated areas, we actively market sites for business park and industrial development in employment focus areas, and we actively market sites for retail and commercial businesses in commercial focus areas.

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2. Policy ED-1.5 Mineral resources

   We support the extraction of mineral resources in unincorporated areas and the establishment and operation of supporting businesses throughout the county.

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3. Policy ED-2.4 Business engagement

   We engage with businesses throughout the county to identify current and future skill and education needs. We assist businesses with recruitment, hiring, on-the-job training, and short-term training needs.

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4. Policy ED-3.2 Business assistance

   We collaborate with economic development service providers to offer training and other assistance to existing businesses and business startups countywide.

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5. Policy ED-3.3 Site selection assistance

   We coordinate with agencies, incorporated cities and towns, and service providers to assist existing and prospective businesses in identifying and selecting sites and facilities countywide. We also assist businesses with permitting, licensing, incentives, and other regulatory requirements.

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6. Policy ED-3.4 Site and facilities inventory

   We collaborate with real estate brokers, developers, municipalities, and building owners to maintain a countywide inventory of available sites and facilities for businesses.

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7. Policy ED-3.5 Countywide marketing

   We regularly analyze economic and market conditions and trends to identify target economic sectors and actively market sites and facilities countywide to prospective businesses.

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8. Policy ED-3.6 Countywide tourism

   We coordinate with a variety of partners to promote San Bernardino County as a regional, national, and international tourist destination and collaborate with tourism industry businesses to improve visitor experience.

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Related Materials

1. Policy Maps ED-1 Commercial, Employment, and Industrial Redevelopment Focus Areas (PDF | WEB)

Policies

1. Policy HW-3.8 Attracting leisure and entertainment

   We advocate for the establishment and retention of leisure and entertainment businesses and venues, countywide, that contribute to the complete county concept.

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1. FOCUS STATEMENT A - Improve the quality of our built environment to enhance community health, safety, neighborhood character, and the image of our business corridors.

   Action Statement A.5

   Establish and implement a façade and sign improvement program for existing and future businesses.

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   Action Statement A.6

   Construct improved bus stops with permanent and accessible benches and shelters in order to improve comfort and safety for bus riders, in partnership with Mountain Transit and local organizations such as the Community Services District, community service organizations, and local businesses.

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2. FOCUS STATEMENT B - Reduce traffic congestion by improving transit services, roadways and recreational networks for pedestrians and bicyclists, and transit riders.

   Action Statement B.1

   Advocate for improved transportation options and reduced automobile traffic through Big Bear City on State Route 18 and State Route 38, which become congested with tourist traffic during peak holiday weekends and seasons. Solutions should be integrated with valley-wide and regional strategies and may include transit improvements, shuttle services, streetscape improvements (including pedestrian and bicycle facilities), marketing, or transportation access guides implemented in coordination with Mountain Transit, the San Bernardino County Transportation Authority, the City of Big Bear Lake, the California Department of Transportation, the Big Bear Valley Tourism Business Improvement District, and/or other relevant organizations.

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3. FOCUS STATEMENT C - Build human capital and promote enterprise, with a focus on environmentally friendly businesses, to strengthen the local economy and provide opportunities for residents and families to be self-reliant.

   Action Statement C.2

   Establish entrepreneurship, business training, and career development programs in partnership with local colleges and universities that empower locals to grow careers or businesses related to the Big Bear Valley economy such as outdoor recreation, high altitude training, health, wellness, and rehabilitation services, environmental science, and natural resource extraction and management.

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   Action Statement C.4

   Collaborate with the local chambers and County EDA to establish a valley-wide economic development initiative that links emerging entrepreneurs with mentors and potential investors and fosters new business development.

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   Action Statement C.5

   Identify barriers to and implement solutions for building environmentally sensitive recreational businesses (including mountain biking, rock climbing, model plane and drone flying, and high-altitude field training) on publicly owned land.

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4. FOCUS STATEMENT D - Become a destination renowned for culture, environment, health, and well-being for people of all ages and abilities.

   Action Statement D.2

   Promote family- and eco-friendly tourism that educates people about our natural surroundings, dark skies, and quiet nature.

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   Action Statement D.3

   Enhance existing and create new cultural attractions for diverse groups of people with programs like Shakespeare in the Forest, a vaquero/cowboy festival, mining tours, and similar events.

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1. FOCUS STATEMENT B - Grow the community through attracting and maintaining a skilled workforce

   Action Statement B.1

   Develop a marketing and branding strategy to attract visitors to Baker, especially targeted at travelers along I-15.

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   Action Statement B.3

   Establish a program to connect Baker residents who are looking to start and grow a home business to training and financing.

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   Action Statement B.6

   Identify and advertise commercial sites to local developers to encourage development of hotel(s) in Baker.

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1. FOCUS STATEMENT A - Provide a unified downtown area that is active and thriving

   Action Statement A.5

   Coordinate and implement a clean-up program for the downtown/business district areas.

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   Action Statement A.6

   Collaborate with the County to establish a consistent/compatible design theme for the downtown/business district areas.

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2. FOCUS STATEMENT B - Develop and improve parks and recreational facilities and services for all ages

   Action Statement B.5

   IN PROCESS: Identify centralized open space/community gathering areas for programming of community events.* *In progress by the Crestline Community Development Alliance and Chamber of Commerce.

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   Action Statement B.6

   Encourage locally-sponsored events by advocating with the County for a simplified and streamlined permit process.

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3. FOCUS STATEMENT C - Create affordable outdoor recreation activities that capitalize on the natural environment, attract visitors, and provide entertainment for residents while also reducing the associated impacts to the communities

   Action Statement C.1

   Provide dumpsters and signage that encourages proper disposal of trash in high-traffic visitor areas.

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   Action Statement C.5

   Encourage the establishment of ecotourism businesses.

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   Action Statement C.6

   Establish an annual Arts and Music Festival while supporting arts and music programs.

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   Action Statement C.7

   Partner with the San Bernardino County Economic Development Agency (EDA) to provide information for visitors and local experts to provide educational tours.

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4. FOCUS STATEMENT D - Provide a thriving and vibrant local small business environment

   Action Statement D.3

   Establish a marketing plan with incentives to attract new businesses to the area.

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   Action Statement D.4

   Establish a marketing plan with incentives to encourage home-based businesses.

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   Action Statement D.5

   Establish regional collaborative relationships mountain-wide between employers and high schools and local public or local non-profit junior colleges such as San Bernardino Valley College and Crafton Hills College to offer low-cost credentialing and certification programs to increase educational opportunities for employees to gain job skills.

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   Action Statement D.6

   Initiate strategies to improve communications with business and develop a Business Retention & Expansion (BR&E) program.

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   Action Statement D.8

   Identify and develop entrepreneurial talent in coordination with existing programs at California State University San Bernardino (CSUSB) through a coaching program and entrepreneur training program, known as “Economic Gardening”.

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   Action Statement D.9

   Equip the local Chamber of Commerce to be a one stop shop for help with regulatory permits, financing sources, and serve as ombudsperson with local agencies.

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1. FOCUS STATEMENT C - Develop and improve existing amenities and programming to promote community revitalization.

   Action Statement C.4

   Collaborate with Economic Development Agency to promote small businesses and support community- led events.

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1. FOCUS STATEMENT C - Become a model gateway community to Joshua Tree National Park

   Action Statement C.8

   Collaborate with businesses and property owners to discourage Caltrans from widening of Twentynine Palms Highway.

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   Action Statement C.9

   Establish a parking management plan within the downtown/gateway area.

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2. FOCUS STATEMENT D - Grow the local economy in a manner consistent with the rural desert character

   Action Statement D.3

   Support local business ownership and investment while attracting new entrepreneurs that share similar values with the community.

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1. FOCUS STATEMENT A - Increase recreational opportunities to enhance the quality of life in Muscoy

   Action Statement A.2

   Coordinate with nonprofits, local business, and institutional partners to identify resources to purchase adjacent vacant lots and convert them to parks.

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2. FOCUS STATEMENT C - Improve public and equestrian safety within Muscoy

   Action Statement C.3

   Partner with the San Bernardino County Sheriff Department, County Fire Department, local safety experts, and insurance companies to educate property owners on securing homes and businesses.

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   Action Statement C.7

   Install additional lighting on streets and in other public spaces.

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3. FOCUS STATEMENT D - Encourage home-grown businesses and small enterprises that provide jobs and economic development opportunities to Muscoy residents

   Action Statement D.1

   Establish a community-based economic development initiative that promotes the development of small businesses through mentorship programs and other outside resources.

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   Action Statement D.2

   Encourage the establishment of microenterprise loan programs to improve access to capital providing small affordable loans to entrepreneurs and new businesses that may not be eligible for traditional business financing.

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   Action Statement D.3

   Encourage means and champions to develop a food-based small businesses support system with links to capacity building and training on issues such as compliance, health and safety, business planning financial management, and marketing.

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4. FOCUS STATEMENT E - Create opportunities for community connectedness where residents of Muscoy know their neighbors, are connected to their community, and have diverse opportunities for social interaction

   Action Statement E.1

   Engage local churches and faith-based institutions in Muscoy to sponsor local events, activities, and community cleanups.

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   Action Statement E.2

   Promote events and activities that celebrate Muscoy’s cultural heritage and connect diverse resident groups within the community.

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1. FOCUS STATEMENT A - Strengthen communication through the community

   Action Statement A.1

   Encourage residents to read the San Antonio Heights Gazette, published by the San Antonio Heights Association to increase awareness about local events/news.

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   Action Statement A.2

   Enhance notification efforts on local issues.

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   Action Statement A.3

   Host more community events to allow opportunities for education on key issues.

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1. FOCUS STATEMENT B - Improve the visibility and access to Helendale from Route 66 and Interstate 15

   Action Statement B.2

   Establish a more visible gateway to Helendale on Vista Road and National Trails Highway to attract tourism traffic to local retail.

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2. FOCUS STATEMENT D - Attract new development to Helendale while maintaining the existing community character and rural desert lifestyle.

   Action Statement D.1

   Coordinate with the San Bernardino County Economic Development Agency (EDA) to market available properties for industrial and commercial development.

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   Action Statement D.2

   Promote the San Bernardino County EDA Business Services website and the California Businesses Portal to business prospects and existing businesses for potential incentives and programs available.

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1. FOCUS STATEMENT E - Improve the appearance of the community

   Action Statement E.1

   Establish a compatible/unifying theme for downtown areas and businesses.

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2. FOCUS STATEMENT F - Provide a thriving and vibrant local small business environment

   Action Statement F.1

   Coordinate with the San Bernardino County Economic Development Agency (EDA) and Running Springs Area Chamber of Commerce to expand strategies to improve communications with business and develop Business Retention & Expansion (BR&E) program.

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   Action Statement F.2

   Establish a marketing plan with incentives to attract new businesses to the area.

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   Action Statement F.4

   Create a business appreciation program, including events, webinars, and awards.

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   Action Statement F.7

   Establish a marketing plan with incentives to encourage home-based businesses.

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3. FOCUS STATEMENT G - Provide quality educational opportunities at all levels

   Action Statement G.1

   Establish mountain-wide partnerships for joint use of existing Public School infrastructure with universities and junior colleges to provide expanded educational opportunities for residents.

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1. FOCUS STATEMENT D - Provide a thriving and vibrant local small business environment

   Action Statement D.3

   Establish mountain-wide regional collaborative relationships between employers and high schools and local public or local non-profit junior colleges such as San Bernardino Valley College and Crafton Hills College to offer low-cost credentialing and certification programs to increase educational opportunities for employees to gain job skills.

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   Action Statement D.4

   Coordinate with the San Bernardino County Economic Development Agency (EDA) and Lake Arrowhead Communities Chamber of Commerce to expand strategies to improve communications with businesses and develop a Business Retention & Expansion (BR&E) program.

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   Action Statement D.5

   Coordinate with the San Bernardino County Economic Development Agency (EDA) and Lake Arrowhead Communities Chamber of Commerce to establish a marketing plan with incentives to attract new businesses to the area.

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   Action Statement D.7

   Establish a business appreciation program, including events, webinars, and awards.

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   Action Statement D.11

   Establish a marketing plan with incentives to encourage home-based businesses.

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2. FOCUS STATEMENT E - Provide economic development opportunities that capitalize on the natural environment, attract visitors, and provide entertainment for residents

   Action Statement E.1

   Establish a marketing strategy to promote the natural environment and associated activities to encourage of ecotourism businesses.

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1. FOCUS STATEMENT D - Preserve small alpine community (character, history, aesthetics)

   Action Statement D.3

   Work with San Bernardino County Land Use Services to develop a program to promote business sign design guidelines that reflect the community’s desired aesthetic or regulates business signage through design standards that address sign types, placement, lighting, materials, colors, and historic or landmark signage.

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1. FOCUS STATEMENT C - Provide for a stable economy focusing on economic development, eco-tourism and Route 66 tourism

   Action Statement C.1

   Promote home based business opportunities.

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   Action Statement C.4

   Work with incumbent utilities to improve internet services.

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   Action Statement C.13

   Support Newberry Springs economic development association (NSEDA) activities and efforts.

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   Action Statement C.14

   Establish a Route 66 Village with arts and crafts, farmers market, car shows, etc.

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2. FOCUS STATEMENT D - Increase community involvement and volunteerism.

   Action Statement D.4

   Promote a social media campaign to broaden awareness of volunteer activities and events.

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1. FOCUS STATEMENT A - Create solutions for pedestrian safety concerns

   Action Statement A.7

   Collaborate with businesses and advocate to the (County Public Works Department) to study and install on-street parking between Antique Station and Oro Grande Market on National Trails Highway.

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2. FOCUS STATEMENT D - Improve services and generate community pride

   Action Statement D.1

   Coordinate events and activities that allow people to meet and know their neighbors.

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   Action Statement D.3

   Encourage revitalization of vacant buildings in commercial areas of the community.

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   Action Statement D.5

   Reduce visual blight and improve property maintenance by providing a code enforcement education program aimed at property owners and tenants.

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   Action Statement D.6

   Construct a welcome sign in the Oro Grande community in coordination with the Mohave Historical Society.

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1. FOCUS STATEMENT A - Celebrate and maintain the rural character of Phelan Piñon Hills.

   Action Statement A.2

   Establish programs for organized livestock education for community members.

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2. FOCUS STATEMENT B - Encourage commercial and light industrial uses in Phelan Piñon Hills.

   Action Statement B.1

   Encourage coordination between the San Bernardino County Economic Development Agency (EDA) and the Phelan and Piñon Hills Chambers of Commerce to link communications with existing businesses to the County’s business retention and expansion program.

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   Action Statement B.2

   Encourage more retail and service uses within the existing commercial zones by regularly updating the San Bernardino County Economic Development Agency (EDA) on local available sites.

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   Action Statement B.3

   Promote the CalGOLD and San Bernardino County Economic Development Agency (EDA) websites to local business for the latest information and assistance on business incentives, permit assistance, and training programs.

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   Action Statement B.4

   Coordinate with the Phelan and Piñon Hills Chambers of Commerce to develop a business appreciation program, including events, webinars, and awards in addition to the referral program and visibility services the Chambers already provide.

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   Action Statement B.5

   Enhance coordination between the Phelan Chamber of Commerce and the Piñon Hills Chamber of Commerce to be a one-stop shop for help with regulatory permits and financing sources and to serve as an ombudsperson with local agencies.

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3. FOCUS STATEMENT C - Preserve the historic treasures within the community for future generations

   Action Statement C.1

   Identify and preserve historic and current assets in the community.

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   Action Statement C.2

   Construct community monuments along historic trails and within the community that can be sponsored by businesses and individuals.

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4. FOCUS STATEMENT F - Increase community involvement in community beautification and social cohesion

   Action Statement F.1

   Partner with local recycling companies to develop and expand programs and incentives for hazardous waste and large item pickup and recycling to discourage the dumping of tires, old furniture, and other large items.

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   Action Statement F.2

   Establish a community cleanup program utilizing local youth organizations to clean up trash, debris, weeds, and illegal dump piles in Phelan and Piñon Hills at least two times a year.

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1. FOCUS STATEMENT B - Build human capital and promote local businesses

   Action Statement B.2

   Advocate to the County Economic Development Agency to help attract local businesses to the area.

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   Action Statement B.3

   Work with local businesses to market and attract more tourism.

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1. FOCUS STATEMENT A - Clean up the community

   Action Statement A.3

   Establish building rehabilitation committees and work toward re-establishing old historic buildings.

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   Action Statement A.4

   Provide more updates to social media platforms to inform the community about events.

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1. FOCUS STATEMENT E - Grow the local economy in a manner consistent with the rural character of Homestead Valley

   Action Statement E.4

   Partner with the San Bernardino County Economic Development Agency to support local business ownership and investment to attract new small businesses and to enable growth of existing small businesses that are consistent with the community.*

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   Action Statement E.5

   Work with local businesses and the Economic Development Agency to identify barriers to small business establishment and growth in Homestead Valley, and develop ways to reduce or eliminate these barriers.

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2. FOCUS STATEMENT F - Improve communication within the community, and between community members and government agencies

   Action Statement F.2

   Prepare a welcome packet to distribute to all new community members and businesses with information about Homestead Valley.*

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1. FOCUS STATEMENT B - Promote balanced growth and a viable Town Center around Mane Street.

   Action Statement B.1

   Advocate with the County to establish a commercial zoning overlay on Mane Street that restricts big box retail, encourages neighborhood commercial scale retail and lodging, and establishes flexibility for locally-grown businesses.

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   Action Statement B.3

   Advocate for a sustainable water supply system accessible by local businesses.

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1. FOCUS STATEMENT B - Support opportunities for Wonder Valley to accommodate travelers and tourists of the Mojave Trails National Monument and Joshua Tree National Park

   Action Statement B.3

   Advocate to the County Economic Development Agency to help attract local businesses to the area.

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Goals

1. Goal GV-2 Staff Resources

   County staff that have the education and skills necessary to provide responsive and effective service to the County’s residents, businesses, and visitors

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