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  • Goals
    1. Goal LU-4 Community Design

      Preservation and enhancement of unique community identities and their relationship with the natural environment

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    Policies
    1. Policy LU-2.10 Unincorporated commercial development

      We intend that new commercial development in the unincorporated areas serve unincorporated residential areas, tourists, and/or freeway travelers. We encourage new commercial development to be concentrated to enhance pedestrian circulation and reduce vehicular congestion and vehicle miles traveled, with new development directed into existing centralized areas when possible.

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    2. Policy LU-4.7 Dark skies

      We minimize light pollution and glare to preserve views of the night sky, particularly in the Mountain and Desert regions where dark skies are fundamentally connected to community identities and local economies. We also promote the preservation of dark skies to assist the military in testing, training, and operations.

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    3. Policy LU-4.10 Entry monumentation, signage, and public art

      We encourage the installation of durable signage, entry monumentation, and/or works of public art in commercial areas of unincorporated Community Planning Areas as a means of reinforcing a community’s character, culture, heritage, or other unique features.

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    4. Policy LU-4.11 Businesses in Joshua Tree

      We prohibit the establishment of franchise businesses in the commercial focus area/franchise-restricted in Joshua Tree to preserve the unique community character and its value as a year-round, world renowned tourist destination.

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  • Policies
    1. Policy TM-4.4 Transit access for residents in unincorporated areas

      We support and work with local transit agencies to generate a public transportation system, with fixed routes and on-demand service, that provide residents of unincorporated areas with access to jobs, public services, shopping, and entertainment throughout the county.

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    2. Policy TM-4.5 Transit access to job centers and tourist destinations

      We support and work with local transit agencies to generate public transportation systems that provide access to job centers and reduce congestion in tourist destinations in unincorporated areas.

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    3. Policy TM-6.2 Economic potential

      We seek to maximize the economic development potential of County airports.

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    4. Policy TM-6.3 Regional airports

      We advocate for expanded passenger and cargo service at regional airports.

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  • Goals
    1. Goal NR-3 Open Space, Parks, and Recreation

      A system of well-planned and maintained parks, trails, and open space that provides recreation opportunities for residents, attracts visitors from across the region and around the country, and preserves the natural environment.

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    2. Goal NR-5 Biological Resources

      An interconnected landscape of open spaces and habitat areas that promotes biodiversity and healthy ecosystems, both for their intrinsic value and for the value placed on them by residents and visitors.

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    Policies
    1. Policy NR-3.1 Open space preservation

      We regulate land use and coordinate with public and nongovernmental agencies to preserve open space areas that protect natural resources, function as a buffer against natural hazards or between land uses, serve as a recreation or tourist destination, or are central to the identity of an unincorporated community.

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    2. Policy NR-4.2 Coordination with agencies

      We coordinate with adjacent federal, state, local, and tribal agencies to protect scenic resources that extend beyond the County’s land use authority and are important to countywide residents, businesses, and tourists.

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    3. Policy NR-7.4 Economic diversity of farm operations

      We encourage farm operations to strengthen their economic viability through diversifying potential sources of farm income and activity, including value added products, agricultural tourism, roadside stands, organic farming, and farmers markets.

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    Related Materials
    1. Policy Maps NR-2 Parks and Open Space Resources (PDF | WEB)
  • Policies
    1. Policy RE-5.7

      Support renewable energy projects that are compatible with protection of the scenic and recreational assets that define San Bernardino County for its residents and make it a destination for tourists.

      • RE 5.7.1: Site RE generation facilities in a manner that will avoid, minimize or substantially mitigate adverse impacts to sensitive habitats, cultural resources, surrounding land uses, and scenic viewsheds
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  • Policies
    1. Policy ED-3.6 Countywide tourism

      We coordinate with a variety of partners to promote San Bernardino County as a regional, national, and international tourist destination and collaborate with tourism industry businesses to improve visitor experience.

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  • Policies
    1. Policy HW-3.8 Attracting leisure and entertainment

      We advocate for the establishment and retention of leisure and entertainment businesses and venues, countywide, that contribute to the complete county concept.

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    1. FOCUS STATEMENT A - Improve the quality of our built environment to enhance community health, safety, neighborhood character, and the image of our business corridors.
      Action Statement A.3

      Construct public restrooms in two locations accessible to people arriving to the east end of the Big Bear Valley. If permanent restrooms are infeasible due to maintenance costs, install portable restrooms during peak visitor seasons, including three-day holiday weekends.

      GO TO ACTION PLAN
      Action Statement A.5

      Establish and implement a façade and sign improvement program for existing and future businesses.

      GO TO ACTION PLAN
    2. FOCUS STATEMENT B - Reduce traffic congestion by improving transit services, roadways and recreational networks for pedestrians and bicyclists, and transit riders.
      Action Statement B.1

      Advocate for improved transportation options and reduced automobile traffic through Big Bear City on State Route 18 and State Route 38, which become congested with tourist traffic during peak holiday weekends and seasons. Solutions should be integrated with valley-wide and regional strategies and may include transit improvements, shuttle services, streetscape improvements (including pedestrian and bicycle facilities), marketing, or transportation access guides implemented in coordination with Mountain Transit, the San Bernardino County Transportation Authority, the City of Big Bear Lake, the California Department of Transportation, the Big Bear Valley Tourism Business Improvement District, and/or other relevant organizations.

      GO TO ACTION PLAN
    3. FOCUS STATEMENT C - Build human capital and promote enterprise, with a focus on environmentally friendly businesses, to strengthen the local economy and provide opportunities for residents and families to be self-reliant.
      Action Statement C.2

      Establish entrepreneurship, business training, and career development programs in partnership with local colleges and universities that empower locals to grow careers or businesses related to the Big Bear Valley economy such as outdoor recreation, high altitude training, health, wellness, and rehabilitation services, environmental science, and natural resource extraction and management.

      GO TO ACTION PLAN
      Action Statement C.4

      Collaborate with the local chambers and County EDA to establish a valley-wide economic development initiative that links emerging entrepreneurs with mentors and potential investors and fosters new business development.

      GO TO ACTION PLAN
      Action Statement C.5

      Identify barriers to and implement solutions for building environmentally sensitive recreational businesses (including mountain biking, rock climbing, model plane and drone flying, and high-altitude field training) on publicly owned land.

      GO TO ACTION PLAN
    4. FOCUS STATEMENT D - Become a destination renowned for culture, environment, health, and well-being for people of all ages and abilities.
      Action Statement D.2

      Promote family- and eco-friendly tourism that educates people about our natural surroundings, dark skies, and quiet nature.

      GO TO ACTION PLAN
      Action Statement D.3

      Enhance existing and create new cultural attractions for diverse groups of people with programs like Shakespeare in the Forest, a vaquero/cowboy festival, mining tours, and similar events.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT C - Identify, enhance, and document the history and historic places in the Community
      Action Statement C.4

      Create a History Brochure to share with residents and visitors.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT B - Grow the community through attracting and maintaining a skilled workforce
      Action Statement B.1

      Develop a marketing and branding strategy to attract visitors to Baker, especially targeted at travelers along I-15.

      GO TO ACTION PLAN
      Action Statement B.6

      Identify and advertise commercial sites to local developers to encourage development of hotel(s) in Baker.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT A - Protect the community’s treasures for years to come.
      Action Statement A.2

      Preserve and expand agricultural production within Mentone through agritourism, urban agricultural practices, nurseries and the development of community gardens.

      GO TO ACTION PLAN
      Action Statement A.4

      Promote expanded economic and tourism activity along Mentone Boulevard (Highway 38) that highlights the community’s history, and proximity to the San Bernardino Mountains.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT A - Provide a unified downtown area that is active and thriving
      Action Statement A.5

      Coordinate and implement a clean-up program for the downtown/business district areas.

      GO TO ACTION PLAN
      Action Statement A.6

      Collaborate with the County to establish a consistent/compatible design theme for the downtown/business district areas.

      GO TO ACTION PLAN
    2. FOCUS STATEMENT B - Develop and improve parks and recreational facilities and services for all ages
      Action Statement B.6

      Encourage locally-sponsored events by advocating with the County for a simplified and streamlined permit process.

      GO TO ACTION PLAN
    3. FOCUS STATEMENT C - Create affordable outdoor recreation activities that capitalize on the natural environment, attract visitors, and provide entertainment for residents while also reducing the associated impacts to the communities
      Action Statement C.1

      Provide dumpsters and signage that encourages proper disposal of trash in high-traffic visitor areas.

      GO TO ACTION PLAN
      Action Statement C.4

      Develop programs and marketing materials that educate visitors on the natural environment and importance of its protection in order to foster responsible tourist behavior.

      GO TO ACTION PLAN
      Action Statement C.5

      Encourage the establishment of ecotourism businesses.

      GO TO ACTION PLAN
      Action Statement C.6

      Establish an annual Arts and Music Festival while supporting arts and music programs.

      GO TO ACTION PLAN
      Action Statement C.7

      Partner with the San Bernardino County Economic Development Agency (EDA) to provide information for visitors and local experts to provide educational tours.

      GO TO ACTION PLAN
    4. FOCUS STATEMENT D - Provide a thriving and vibrant local small business environment
      Action Statement D.1

      Attract and retain permanent residents by developing and implementing a marketing campaign to highlight the values of mountain living for young families focusing on education, family values, community, natural environment, and activities.

      GO TO ACTION PLAN
      Action Statement D.2

      Establish a marketing plan that focuses on the natural environment and existing tourist attractions and amenities, such as Lake Gregory Regional Park.

      GO TO ACTION PLAN
      Action Statement D.3

      Establish a marketing plan with incentives to attract new businesses to the area.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT D - Grow the local economy in a manner consistent with the rural desert character
      Action Statement D.1

      Enhance ecotourism by creating an economic development and marketing strategy that promotes the local environment and associated activities.

      GO TO ACTION PLAN
      Action Statement D.2

      Encourage the sustainable development of lodging for Joshua Tree National Park visitors and advocate for responsible short-term rental (e.g., Airbnb) operations.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT B - Encourage community involvement in civic beautification and maintaining the community’s rural character
      Action Statement B.1

      Establish a community cleanup program utilizing local youth organizations to clean up trash, debris, and weeds in the Muscoy community at least four times a year.

      GO TO ACTION PLAN
    2. FOCUS STATEMENT D - Encourage home-grown businesses and small enterprises that provide jobs and economic development opportunities to Muscoy residents
      Action Statement D.1

      Establish a community-based economic development initiative that promotes the development of small businesses through mentorship programs and other outside resources.

      GO TO ACTION PLAN
      Action Statement D.2

      Encourage the establishment of microenterprise loan programs to improve access to capital providing small affordable loans to entrepreneurs and new businesses that may not be eligible for traditional business financing.

      GO TO ACTION PLAN
    3. FOCUS STATEMENT E - Create opportunities for community connectedness where residents of Muscoy know their neighbors, are connected to their community, and have diverse opportunities for social interaction
      Action Statement E.1

      Engage local churches and faith-based institutions in Muscoy to sponsor local events, activities, and community cleanups.

      GO TO ACTION PLAN
      Action Statement E.2

      Promote events and activities that celebrate Muscoy’s cultural heritage and connect diverse resident groups within the community.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT A - Strengthen communication through the community
      Action Statement A.1

      Encourage residents to read the San Antonio Heights Gazette, published by the San Antonio Heights Association to increase awareness about local events/news.

      GO TO ACTION PLAN
      Action Statement A.3

      Host more community events to allow opportunities for education on key issues.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT A - Improve the overall safety of the community
      Action Statement A.2

      Coordinate with the County to improve safety issues caused by Route 66 tourism on National Trails Highway by advocating for speed limit reductions, potential road improvements in high crash areas, targeted traffic enforcement, and an education program in conjunction with Route 66 tourism groups to educate tourists on road safety and high-risk behaviors caused by driver inattention or distraction.

      GO TO ACTION PLAN
    2. FOCUS STATEMENT B - Improve the visibility and access to Helendale from Route 66 and Interstate 15
      Action Statement B.2

      Establish a more visible gateway to Helendale on Vista Road and National Trails Highway to attract tourism traffic to local retail.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT A - Provide economic development opportunities that capitalize on the natural environment, attract visitors, and provide entertainment for residents
      Action Statement A.1

      Establish a marketing strategy to promote the natural environment and associated activities to encourage the eco-tourism businesses (e.g. snow-related, parasailing, off-highway vehicle (OHV) trails, hiking, etc.).

      GO TO ACTION PLAN
      Action Statement A.2

      COMPLETED: Provide amenities to support visitors to the area such as parking, restrooms, seating areas, open space, trails connecting key nodes/activity centers, and a visitor information center/kiosks.

      GO TO ACTION PLAN
    2. FOCUS STATEMENT B - Reduce the impacts associated with seasonal visitors and tourist activities
      Action Statement B.3

      Provide signage, maps, and other informational materials that identify trails and amenities.

      GO TO ACTION PLAN
      Action Statement B.4

      Provide readily available programs and marketing materials that educate visitors on the natural environment and importance of its protection in order to foster responsible tourist behavior.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT E - Provide economic development opportunities that capitalize on the natural environment, attract visitors, and provide entertainment for residents
      Action Statement E.1

      Establish a marketing strategy to promote the natural environment and associated activities to encourage of ecotourism businesses.

      GO TO ACTION PLAN
    2. FOCUS STATEMENT F - Improve resources to support seasonal visitors and tourist activities in the Lake Arrowhead communities
      Action Statement F.2

      Investigate opportunities to establish designated sledding areas with parking to avoid visitors establishing quasi-sledding and parking areas.

      GO TO ACTION PLAN
      Action Statement F.5

      Establish an education campaign specific for visitors of the Deep Creek area regarding the safe and environmentally-sensitive use of off-highway vehicles (OHV) and hiking and snow play activities.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT D - Preserve small alpine community (character, history, aesthetics)
      Action Statement D.5

      Construct a gateway sign welcoming visitors to Mt Baldy.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT B - Promote a respect for nature and the surrounding environment
      Action Statement B.2

      Educate visitors and tourists about respecting the forest landscape, wildlife, and surrounding community.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT C - Provide for a stable economy focusing on economic development, eco-tourism and Route 66 tourism
      Action Statement C.2

      Establish a small farmers market with fresh produce supplied by local farmers.

      GO TO ACTION PLAN
      Action Statement C.3

      Host seasonal community events to attract visitors to the community.

      GO TO ACTION PLAN
      Action Statement C.12

      Partner with outside organizations to promote and enhance Route 66.

      GO TO ACTION PLAN
      Action Statement C.13

      Support Newberry Springs economic development association (NSEDA) activities and efforts.

      GO TO ACTION PLAN
    2. FOCUS STATEMENT D - Increase community involvement and volunteerism.
      Action Statement D.1

      Host more community events throughout the year.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT B - Encourage commercial and light industrial uses in Phelan Piñon Hills.
      Action Statement B.1

      Encourage coordination between the San Bernardino County Economic Development Agency (EDA) and the Phelan and Piñon Hills Chambers of Commerce to link communications with existing businesses to the County’s business retention and expansion program.

      GO TO ACTION PLAN
    2. FOCUS STATEMENT C - Preserve the historic treasures within the community for future generations
      Action Statement C.1

      Identify and preserve historic and current assets in the community.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT B - Build human capital and promote local businesses
      Action Statement B.3

      Work with local businesses to market and attract more tourism.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT A - Clean up the community
      Action Statement A.3

      Establish building rehabilitation committees and work toward re-establishing old historic buildings.

      GO TO ACTION PLAN
      Action Statement A.4

      Provide more updates to social media platforms to inform the community about events.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT E - Grow the local economy in a manner consistent with the rural character of Homestead Valley
      Action Statement E.1

      Develop a marketing and branding strategy for Homestead Valley to promote community identity and visitor attractions.*

      GO TO ACTION PLAN
    1. FOCUS STATEMENT B - Promote balanced growth and a viable Town Center around Mane Street.
      Action Statement B.1

      Advocate with the County to establish a commercial zoning overlay on Mane Street that restricts big box retail, encourages neighborhood commercial scale retail and lodging, and establishes flexibility for locally-grown businesses.

      GO TO ACTION PLAN
    1. FOCUS STATEMENT B - Support opportunities for Wonder Valley to accommodate travelers and tourists of the Mojave Trails National Monument and Joshua Tree National Park
      Action Statement B.1

      Identify local historic, artistic, or recreational areas that may interest travelers or tourists to stop and create brochures to leave in tourism locations throughout the Morongo Basin.

      GO TO ACTION PLAN
      Action Statement B.2

      Develop a visitor’s center with information about the history and natural environment of the area and market to tourists.

      GO TO ACTION PLAN
  • Goals
    1. Goal GV-2 Staff Resources

      County staff that have the education and skills necessary to provide responsive and effective service to the County’s residents, businesses, and visitors

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