Goals

1. Goal LU-2 Land Use Mix and Compatibility

   An arrangement of land uses that balances the lifestyle of existing residents, the needs of future generations, opportunities for commercial and industrial development, and the value of the natural environment.

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2. Goal LU-5 Military Mission

   The federal government maintains and invests in military facilities and operations in the county to further the mission of national defense, thereby generating employment opportunities for residents and commercial opportunities for businesses in the county.

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Policies

1. Policy LU-2.7 Countywide jobs-housing balance

   We prioritize growth that furthers a countywide balance of jobs and housing to reduce vehicle miles traveled, increase job opportunities and household income, and improve quality of life. We also strive for growth that furthers a balance of jobs and housing in the North Desert region and the Valley region.

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2. Policy LU-2.10 Unincorporated commercial development

   We intend that new commercial development in the unincorporated areas serve unincorporated residential areas, tourists, and/or freeway travelers. We encourage new commercial development to be concentrated to enhance pedestrian circulation and reduce vehicular congestion and vehicle miles traveled, with new development directed into existing centralized areas when possible.

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3. Policy LU-2.11 Office and industrial development in the Mountain/Desert regions

   We allow new office and industrial uses in unincorporated Mountain/Desert regions in order to meet the service, employment, and support needs of the unincorporated areas.

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4. Policy LU-2.12 Office and industrial development in the Valley region

   We encourage office and industrial uses in the unincorporated Valley region in order to promote a countywide jobs-housing balance.

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5. Policy LU-4.5 Community identity

   We require that new development be consistent with and reinforce the physical and historical character and identity of our unincorporated communities, as described in Table LU-3 and in the values section of Community Action Guides. In addition, we consider the aspirations section of Community Action Guides in our review of new development.

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6. Policy LU-4.7 Dark skies

   We minimize light pollution and glare to preserve views of the night sky, particularly in the Mountain and Desert regions where dark skies are fundamentally connected to community identities and local economies. We also promote the preservation of dark skies to assist the military in testing, training, and operations.

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7. Policy LU-4.8 Public gathering spaces

   We require the development of safe and attractive public gathering spaces that facilitate social interaction, community events, and physical activity in master planned communities, large residential developments, and large commercial developments.

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8. Policy LU-4.9 CPTED

   We require public gathering spaces to use CPTED (crime prevention through environmental design) principles and ensure sufficient access for public safety services.

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9. Policy LU-4.10 Entry monumentation, signage, and public art

   We encourage the installation of durable signage, entry monumentation, and/or works of public art in commercial areas of unincorporated Community Planning Areas as a means of reinforcing a community’s character, culture, heritage, or other unique features.

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10. Policy LU-4.11 Businesses in Joshua Tree

    We prohibit the establishment of franchise businesses in the commercial focus area/franchise-restricted in Joshua Tree to preserve the unique community character and its value as a year-round, world renowned tourist destination.

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11. Policy LU-5.6 Military partnerships

    We maintain effective partnerships among military and community stakeholders and pursue joint projects that provide long-term mutual benefits for the military, County, and general public.

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12. Policy LU-5.7 Economic development opportunities with the military

    We leverage our relationship and increased coordination with the military to expand employment and commercial opportunities with military agencies.

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13. Policy LU-6.3 Commercial amendments

    We will only approve Land Use Plan amendments that would introduce new commercial areas in the context of a comprehensive Land Use Plan amendment. We may waive this requirement when the proposed amended area abuts an existing or designated commercial area and the amount of land available for new commercial uses falls below 15 percent of the total commercially-designated land in the area.

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Goals

1. Goal H-1 Housing Production and Supply

   A broad range of housing types in sufficient quantity, location, and affordability levels that meet the lifestyle needs of current and future residents, including those with special needs.

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2. Goal H-2 Development Regulations

   An efficient administrative process that recognizes the need for efficient and timely review of residential projects while also ensuring and valuing the need for quality design, environmental review, and planning.

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Policies

1. Policy H-2.1 Streamlining development regulations

   We review the County Development Code regularly for possible revisions that might unduly constrain the production or rehabilitation of residential development. We also advocate for changes in state law, state and federal tax codes, and funding vehicles that will make market rate and affordable housing more feasible.

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Goals

1. Goal IU-1 Water Supply

   Water supply and infrastructure are sufficient for the needs of residents and businesses and are resilient to drought

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2. Goal IU-2 Wastewater Treatment and Disposal

   Residents and businesses in unincorporated areas have safe and sanitary systems for wastewater collection, treatment, and disposal

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3. Goal IU-5 Power and Communications

   Unincorporated area residents and businesses have access to reliable power and communication systems

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Policies

1. Policy IU-5.1 Electricity and natural gas service

   We partner with other public agencies and providers to improve the availability and stability of electricity and natural gas service in unincorporated communities.

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2. Policy IU-5.2 Expanded high-speed internet and wireless communication

   We encourage the expansion of expand affordable, high-speed internet access in underserved and unserved unincorporated communities. We encourage the expansion of advanced mobile and fixed wireless communication technologies that improve service, coverage, and reliability throughout the county.

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3. Policy IU-5.4 Electric transmission lines

   We support the maintenance of existing and development of new electric transmission lines along existing rights-of-way and easements to maintain the stability and capacity of the electric distribution system in southern California.

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Policies

1. Policy TM-3.1 VMT reduction

   We promote new development that will reduce household and employment VMT relative to existing conditions.

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2. Policy TM-3.2 Trip reduction strategies

   We support the implementation of transportation demand management techniques, mixed use strategies, and the placement of development in proximity to job and activity centers to reduce the number and length of vehicular trips.

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3. Policy TM-4.4 Transit access for residents in unincorporated areas

   We support and work with local transit agencies to generate a public transportation system, with fixed routes and on-demand service, that provide residents of unincorporated areas with access to jobs, public services, shopping, and entertainment throughout the county.

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4. Policy TM-4.5 Transit access to job centers and tourist destinations

   We support and work with local transit agencies to generate public transportation systems that provide access to job centers and reduce congestion in tourist destinations in unincorporated areas.

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5. Policy TM-5.3 High Desert Corridor

   We support the development of the High Desert Corridor to improve the regional goods movement network and foster economic development in the North Desert region.

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6. Policy TM-5.5 Countywide truck routes

   We support SBCTA’s establishment of regional truck routes that efficiently distribute regional truck traffic while minimizing impacts on residents. We support funding through the RTP to build adequate truck route infrastructure.

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7. Policy TM-6.2 Economic potential

   We seek to maximize the economic development potential of County airports.

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8. Policy TM-6.3 Regional airports

   We advocate for expanded passenger and cargo service at regional airports.

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Goals

1. Goal NR-3 Open Space, Parks, and Recreation

   A system of well-planned and maintained parks, trails, and open space that provides recreation opportunities for residents, attracts visitors from across the region and around the country, and preserves the natural environment.

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2. Goal NR-6 Mineral Resources

   Mineral resource zones that allow extraction industries to continue supporting the regional and national economy while minimizing negative impacts on the public and natural environment

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Policies

1. Policy NR-1.1 Land use

   We promote compact and transit-oriented development countywide and regulate the types and locations of development in unincorporated areas to minimize vehicle miles traveled and greenhouse gas emissions.

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2. Policy NR-4.2 Coordination with agencies

   We coordinate with adjacent federal, state, local, and tribal agencies to protect scenic resources that extend beyond the County’s land use authority and are important to countywide residents, businesses, and tourists.

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3. Policy NR-6.1 Mineral resource areas

   We prioritize the conservation of land area with mineral resources by prohibiting or discouraging development of land that would substantially preclude the future development of mining facilities in areas classified as Mineral Resource Zone (MRZ) 2a, 2b, or 3a.

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4. Policy NR-6.3 Conservation of construction aggregate

   We encourage the continued operation of existing mining facilities and streamline the permitting of new mining facilities (consistent with the Policy Plan and other local, state, and federal regulations) to establish aggregate resources that are sufficient to satisfy 50 years of county demand.

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5. Policy NR-7.1 Protection of agricultural land

   We protect economically viable and productive agricultural lands from the adverse effects of urban encroachment, particularly increased erosion and sedimentation, trespass, and non-agricultural land development.

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6. Policy NR-7.4 Economic diversity of farm operations

   We encourage farm operations to strengthen their economic viability through diversifying potential sources of farm income and activity, including value added products, agricultural tourism, roadside stands, organic farming, and farmers markets.

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Related Materials

1. Policy Maps NR-2 Parks and Open Space Resources (PDF | WEB)
2. Policy Maps NR-4 Mineral Resources Zones (PDF | WEB)

Policies

1. Policy RE-1.3

   Promote the local economic benefits of energy efficiency retrofits.

   • RE 1.3.1: Support workforce development and certification for green trades.
   • RE 1.3.2: Provide networking opportunities to connect local contractors with energy efficiency retrofit programs such as the PACE program and Energy Upgrade California.
   • RE 1.3.3: Encourage energy efficiency retrofit projects as components of adaptive re-use of historic structures.
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2. Policy RE-3.7

   Continue to foster local economic benefits of renewable energy facilities through community involvement.

   • RE 3.7.1: Require CORE project development applications to be sponsored or co-sponsored by local users who will be the primary consumers of the energy generated by the projects.
   • RE 3.7.2: Encourage RE generation facility developers to give preference to San Bernardino County residents in hiring for construction, operation, and decommissioning of the facility.
   • RE 3.7.3: Encourage local community colleges, vocational schools, and workforce training centers to offer programs on renewable energy installation and maintenance.
   • RE 3.7.4: Encourage innovation zones for manufacturers to locate and operate in the unincorporated county to research, construct, test, and distribute renewable energy technologies
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3. Policy RE-4.10

   Prohibit utility-oriented RE project development on sites that would create adverse impacts on the quality of life or economic development opportunities in existing unincorporated communities.

   • RE 4.10.1: Prohibit development of utility-oriented RE projects in the Rural Living land use districts throughout the County.
   • RE 4.10.2: Prohibit development of utility-oriented RE projects within the boundaries of existing community plans, which at the time of adoption of this Element are the Bloomington, Muscoy, Bear Valley, Crest Forest, Hilltop, Lake Arrowhead, Lytle Creek, Oak Glen, Homestead Valley, Joshua Tree, Lucerne Valley, Morongo Valley, Oak Hills and Phelan/Pinon Hills Community Plans.
   • RE 4.10.3: Establish exclusion areas in the Development Code regulations for renewable energy development, beginning with the prohibitions in Policies 4.10.1 and 4.10.2 and provide for additional exclusion areas, such as new community plan areas, to be designated by amendment to the Development Code.
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Goals

1. Goal ED-1 Unincorporated Land and Facilities

   Increased business investment in land and facilities and job growth in key unincorporated areas.

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2. Goal ED-2 Labor Force

   A skilled and educated labor force that helps businesses compete in the regional and global economy

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3. Goal ED-3 Countywide Business and Employment Growth

   Growth of new businesses, improved profitability of existing businesses, and an increased number and quality of jobs in the county.

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Policies

1. Policy ED-1.1 Marketing focus areas

   In unincorporated areas, we actively market sites for business park and industrial development in employment focus areas, and we actively market sites for retail and commercial businesses in commercial focus areas.

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2. Policy ED-1.2 Infrastructure improvements

   We support and facilitate the establishment of special funding and financing mechanisms for road, water, sewer, and drainage infrastructure improvements in order to generate private investment in employment and commercial focus areas.

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3. Policy ED-1.3 Site aggregation

   We may assist in aggregating smaller lots and parcels to create more marketable and developable sites in employment focus areas.

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4. Policy ED-1.4 Planned business park and industrial areas

   We prefer master planned approaches through specific and area plans for business park and industrial development and redevelopment. We facilitate master planned approaches in order to discourage incremental general plan amendments that introduce or expand business park or industrial development.

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5. Policy ED-1.5 Mineral resources

   We support the extraction of mineral resources in unincorporated areas and the establishment and operation of supporting businesses throughout the county.

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6. Policy ED-1.6 Industrial redevelopment

   We facilitate and promote redevelopment in the industrial redevelopment focus areas to provide land and facilities for non-mining industrial development.

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7. Policy ED-2.1 Education pathways

   We collaborate with school systems and civic organizations to support countywide education pathways (P-14) to prepare students for jobs in high-skill, high-wage careers and/or to prepare for college.

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8. Policy ED-2.2 English proficiency

   We support local and countywide programs that improve adult proficiency in the English language.

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9. Policy ED-2.3 Industry-driven workforce training

   We support countywide education and workforce training programs with a demonstrated ability to expand skills and improve employment opportunities, and we also promote innovative approaches that address the diversity of education, job skills, geography, and socioeconomics of the countywide labor force.

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10. Policy ED-2.4 Business engagement

    We engage with businesses throughout the county to identify current and future skill and education needs. We assist businesses with recruitment, hiring, on-the-job training, and short-term training needs.

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11. Policy ED-2.5 Individual assistance

    We provide job search and application assistance to residents countywide, and we provide training and education assistance to eligible individuals.

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12. Policy ED-3.1 Countywide jobs-housing ratio

    We strive to achieve countywide job growth in excess of household growth to improve the jobs-housing ratio, reduce out-commuting, and enhance quality of life.

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13. Policy ED-3.2 Business assistance

    We collaborate with economic development service providers to offer training and other assistance to existing businesses and business startups countywide.

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14. Policy ED-3.3 Site selection assistance

    We coordinate with agencies, incorporated cities and towns, and service providers to assist existing and prospective businesses in identifying and selecting sites and facilities countywide. We also assist businesses with permitting, licensing, incentives, and other regulatory requirements.

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15. Policy ED-3.4 Site and facilities inventory

    We collaborate with real estate brokers, developers, municipalities, and building owners to maintain a countywide inventory of available sites and facilities for businesses.

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16. Policy ED-3.5 Countywide marketing

    We regularly analyze economic and market conditions and trends to identify target economic sectors and actively market sites and facilities countywide to prospective businesses.

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17. Policy ED-3.6 Countywide tourism

    We coordinate with a variety of partners to promote San Bernardino County as a regional, national, and international tourist destination and collaborate with tourism industry businesses to improve visitor experience.

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Related Materials

1. Policy Maps ED-1 Commercial, Employment, and Industrial Redevelopment Focus Areas (PDF | WEB)

Goals

1. Goal HW-2 Education

   A common culture that values education and lifelong learning and a populace with the education to participate and compete in the global economy.

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2. Goal HW-3 Community Development

   Assets that contribute to a complete county and healthy neighborhoods and communities

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Policies

1. Policy HW-1.1 Coordinated holistic approach

   We invest in a holistic approach to individual health and wellness to improve the continuum of care, providing coordinated services through departments and agencies associated with human services, economic development, law and justice, and housing, as well as other agencies and nongovernmental organizations.

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2. Policy HW-1.14 Arrowhead Regional Medical Center

   We provide quality general and specialty health care services, operate medical residency programs, conduct community outreach and wellness programs, and act as a safety-net hospital for the countywide under-insured and uninsured. We also leverage ARMC as an economic asset to stimulate the local economy and attract investment and professionals from outside the county.

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3. Policy HW-2.1 Lifelong learning

   We collaborate with educators, the business community, students and families, recreation departments and other public agencies, and civic and not-for-profit organizations to foster lifelong learning including early childhood literacy, cradle to career education, English as a second language, career development, and adult enrichment. We encourage approaches to learning that embrace diverse modes of learning for all.

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4. Policy HW-3.7 Attracting local-serving businesses

   We actively work across County departments and agencies to attract businesses that provide desired goods and services in unincorporated communities, especially in environmental justice focus areas, including but not limited to food stores with fresh produce, health care, child care, pharmacies, and other retailers. We balance community desires with comprehensive assessments of market demand to guide our business attraction efforts.

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5. Policy HW-3.8 Attracting leisure and entertainment

   We advocate for the establishment and retention of leisure and entertainment businesses and venues, countywide, that contribute to the complete county concept.

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1. FOCUS STATEMENT A - Reduce the rate of crime in Bloomington relative to defined comparison communities

   Action Statement A.1

   1.1 Conduct a public safety community workshop.

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   Action Statement A.2

   1.2 Develop public safety community consensus and strategy.

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2. FOCUS STATEMENT B - Eliminate zoning and code violations, reduce non-conformities, and ensure compliance with use permit conditions to protect the investments made by residents, property owners, and business owners.

   Action Statement B.1

   2.1 Conduct a code enforcement community workshop

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   Action Statement B.2

   2.2 Develop code enforcement community consensus and strategy

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1. FOCUS STATEMENT A - Improve the quality of our built environment to enhance community health, safety, neighborhood character, and the image of our business corridors.

   Action Statement A.2

   Establish a community cleanup program in collaboration with community service organizations, local schools, and Big Bear Disposal to assist with large item trash pickup at least two times per year.

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   Action Statement A.3

   Construct public restrooms in two locations accessible to people arriving to the east end of the Big Bear Valley. If permanent restrooms are infeasible due to maintenance costs, install portable restrooms during peak visitor seasons, including three-day holiday weekends.

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   Action Statement A.4

   Adopt development standards and public infrastructure in commercial areas appropriate for a rural mountain community.

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   Action Statement A.5

   Establish and implement a façade and sign improvement program for existing and future businesses.

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   Action Statement A.6

   Construct improved bus stops with permanent and accessible benches and shelters in order to improve comfort and safety for bus riders, in partnership with Mountain Transit and local organizations such as the Community Services District, community service organizations, and local businesses.

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   Action Statement A.7

   Promote cleanup and repurposing of underutilized properties along Big Bear Boulevard, in Fawnskin, and in other key locations as identified by program partners.

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2. FOCUS STATEMENT B - Reduce traffic congestion by improving transit services, roadways and recreational networks for pedestrians and bicyclists, and transit riders.

   Action Statement B.1

   Advocate for improved transportation options and reduced automobile traffic through Big Bear City on State Route 18 and State Route 38, which become congested with tourist traffic during peak holiday weekends and seasons. Solutions should be integrated with valley-wide and regional strategies and may include transit improvements, shuttle services, streetscape improvements (including pedestrian and bicycle facilities), marketing, or transportation access guides implemented in coordination with Mountain Transit, the San Bernardino County Transportation Authority, the City of Big Bear Lake, the California Department of Transportation, the Big Bear Valley Tourism Business Improvement District, and/or other relevant organizations.

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3. FOCUS STATEMENT C - Build human capital and promote enterprise, with a focus on environmentally friendly businesses, to strengthen the local economy and provide opportunities for residents and families to be self-reliant.

   Action Statement C.1

   Promote child and youth development, social and civic responsibility, and environmental stewardship by establishing a multigenerational community council with youth in leadership positions to advocate for and support activities that enrich our community and our environment.

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   Action Statement C.2

   Establish entrepreneurship, business training, and career development programs in partnership with local colleges and universities that empower locals to grow careers or businesses related to the Big Bear Valley economy such as outdoor recreation, high altitude training, health, wellness, and rehabilitation services, environmental science, and natural resource extraction and management.

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   Action Statement C.4

   Collaborate with the local chambers and County EDA to establish a valley-wide economic development initiative that links emerging entrepreneurs with mentors and potential investors and fosters new business development.

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   Action Statement C.5

   Identify barriers to and implement solutions for building environmentally sensitive recreational businesses (including mountain biking, rock climbing, model plane and drone flying, and high-altitude field training) on publicly owned land.

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4. FOCUS STATEMENT D - Become a destination renowned for culture, environment, health, and well-being for people of all ages and abilities.

   Action Statement D.2

   Promote family- and eco-friendly tourism that educates people about our natural surroundings, dark skies, and quiet nature.

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   Action Statement D.3

   Enhance existing and create new cultural attractions for diverse groups of people with programs like Shakespeare in the Forest, a vaquero/cowboy festival, mining tours, and similar events.

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5. FOCUS STATEMENT E - Strengthen the relationship between Big Bear Valley and the County of San Bernardino to increase the County’s understanding of the community.

   Action Statement E.1

   Establish a Bear Valley Municipal Advisory Council as an avenue for accurate and transparent communications between local residents, Big Bear Valley leaders, and County officials.

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1. FOCUS STATEMENT A - Improve the built environment to increase quality of life for residents and businesses

   Action Statement A.3

   Coordinate with Economic Development Agency to encourage economic opportunities.

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1. FOCUS STATEMENT B - Grow the community through attracting and maintaining a skilled workforce

   Action Statement B.1

   Develop a marketing and branding strategy to attract visitors to Baker, especially targeted at travelers along I-15.

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   Action Statement B.3

   Establish a program to connect Baker residents who are looking to start and grow a home business to training and financing.

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   Action Statement B.4

   Establish workforce training and internship/mentorship programs for area youth.

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   Action Statement B.5

   Support Barstow Community College’s College Promise program and encourage Baker youth to take advantage of the educational opportunity it presents.

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   Action Statement B.6

   Identify and advertise commercial sites to local developers to encourage development of hotel(s) in Baker.

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2. FOCUS STATEMENT C - Improve community resources available to Baker residents.

   Action Statement C.3

   Work with transit providers such as Barstow Area Transit/Victor Valley Transit Authority to develop a fixed-route or dial-a-ride transit services between Baker and Barstow, including service between Baker and Barstow Community College to provide access to school and jobs.

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1. FOCUS STATEMENT A - Protect the community’s treasures for years to come.

   Action Statement A.2

   Preserve and expand agricultural production within Mentone through agritourism, urban agricultural practices, nurseries and the development of community gardens.

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   Action Statement A.4

   Promote expanded economic and tourism activity along Mentone Boulevard (Highway 38) that highlights the community’s history, and proximity to the San Bernardino Mountains.

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1. FOCUS STATEMENT A - Provide a unified downtown area that is active and thriving

   Action Statement A.3

   Encourage property owners to maintain and improve their properties (e.g. new paint, façade improvements, trash/debris clean-up).

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   Action Statement A.4

   Construct sidewalks and additional or improved parking, to enhance safety and efficiency in business areas.

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   Action Statement A.5

   Coordinate and implement a clean-up program for the downtown/business district areas.

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   Action Statement A.6

   Collaborate with the County to establish a consistent/compatible design theme for the downtown/business district areas.

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2. FOCUS STATEMENT B - Develop and improve parks and recreational facilities and services for all ages

   Action Statement B.4

   Host family-friendly activities/events such as movie nights at Lake Gregory.

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   Action Statement B.5

   IN PROCESS: Identify centralized open space/community gathering areas for programming of community events.* *In progress by the Crestline Community Development Alliance and Chamber of Commerce.

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   Action Statement B.6

   Encourage locally-sponsored events by advocating with the County for a simplified and streamlined permit process.

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3. FOCUS STATEMENT C - Create affordable outdoor recreation activities that capitalize on the natural environment, attract visitors, and provide entertainment for residents while also reducing the associated impacts to the communities

   Action Statement C.1

   Provide dumpsters and signage that encourages proper disposal of trash in high-traffic visitor areas.

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   Action Statement C.4

   Develop programs and marketing materials that educate visitors on the natural environment and importance of its protection in order to foster responsible tourist behavior.

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   Action Statement C.5

   Encourage the establishment of ecotourism businesses.

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   Action Statement C.6

   Establish an annual Arts and Music Festival while supporting arts and music programs.

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   Action Statement C.7

   Partner with the San Bernardino County Economic Development Agency (EDA) to provide information for visitors and local experts to provide educational tours.

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4. FOCUS STATEMENT D - Provide a thriving and vibrant local small business environment

   Action Statement D.1

   Attract and retain permanent residents by developing and implementing a marketing campaign to highlight the values of mountain living for young families focusing on education, family values, community, natural environment, and activities.

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   Action Statement D.2

   Establish a marketing plan that focuses on the natural environment and existing tourist attractions and amenities, such as Lake Gregory Regional Park.

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   Action Statement D.3

   Establish a marketing plan with incentives to attract new businesses to the area.

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   Action Statement D.4

   Establish a marketing plan with incentives to encourage home-based businesses.

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   Action Statement D.5

   Establish regional collaborative relationships mountain-wide between employers and high schools and local public or local non-profit junior colleges such as San Bernardino Valley College and Crafton Hills College to offer low-cost credentialing and certification programs to increase educational opportunities for employees to gain job skills.

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   Action Statement D.6

   Initiate strategies to improve communications with business and develop a Business Retention & Expansion (BR&E) program.

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   Action Statement D.7

   Establish a business appreciation program, including events, webinars, and awards.

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   Action Statement D.8

   Identify and develop entrepreneurial talent in coordination with existing programs at California State University San Bernardino (CSUSB) through a coaching program and entrepreneur training program, known as “Economic Gardening”.

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   Action Statement D.9

   Equip the local Chamber of Commerce to be a one stop shop for help with regulatory permits, financing sources, and serve as ombudsperson with local agencies.

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5. FOCUS STATEMENT E - Improve public safety

   Action Statement E.1

   Neighborhood watch programs are established for at least 50 percent of the Crest Forest communities’ residential areas, with each program continuing to function for at least five years from its inception. Ensure each program has established leadership that meets regularly (at least once a quarter), and meets with representatives from the Sheriff’s Department at least once annually.

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6. FOCUS STATEMENT F - Provide quality education opportunities at all levels

   Action Statement F.1

   Establish mountain-wide partnerships for joint use of existing Public School infrastructure and junior colleges to provide expanded educational opportunities for residents.

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   Action Statement F.2

   Investigate the declining enrollment and quality of public schools for the mountain communities through community organizing and involvement that fosters dialogue and collaboration with the local schools.

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1. FOCUS STATEMENT A - Improve the delivery of essential services to the community.

   Action Statement A.1

   Coordinate with County Fire Hazard Abatement for annual clean-up days of litter, overgrown vegetation and composting of green waste to mitigate fire danger.

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2. FOCUS STATEMENT C - Develop and improve existing amenities and programming to promote community revitalization.

   Action Statement C.4

   Collaborate with Economic Development Agency to promote small businesses and support community- led events.

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1. FOCUS STATEMENT D - Grow the local economy in a manner consistent with the rural desert character

   Action Statement D.1

   Enhance ecotourism by creating an economic development and marketing strategy that promotes the local environment and associated activities.

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   Action Statement D.3

   Support local business ownership and investment while attracting new entrepreneurs that share similar values with the community.

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   Action Statement D.4

   Partner with local educational institutions such as Copper Mountain College to develop or expand educational programs that lead to higher wage employment.

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   Action Statement D.5

   Support local job training opportunities for area teens.

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2. FOCUS STATEMENT G - Reinforce the sense of “community”

   Action Statement G.5

   Partner with appropriate agencies in pursuing grant and other financing opportunities to fund local improvement projects.

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1. FOCUS STATEMENT B - Preserve and protect historic sites

   Action Statement B.3

   Identify funding sources through grants, donations or other fundraising.

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1. FOCUS STATEMENT A - Increase recreational opportunities to enhance the quality of life in Muscoy

   Action Statement A.1

   Conduct a community-based asset inventory to identify physical assets like vacant lots and spaces to be used for parks, open spaces, and community activities.

   GO TO ACTION PLAN

   Action Statement A.2

   Coordinate with nonprofits, local business, and institutional partners to identify resources to purchase adjacent vacant lots and convert them to parks.

   GO TO ACTION PLAN

   Action Statement A.3

   Establish joint-use agreements with Muscoy Elementary School and the PAL Center for the community to utilize existing soccer fields and green spaces.

   GO TO ACTION PLAN

2. FOCUS STATEMENT B - Encourage community involvement in civic beautification and maintaining the community’s rural character

   Action Statement B.1

   Establish a community cleanup program utilizing local youth organizations to clean up trash, debris, and weeds in the Muscoy community at least four times a year.

   GO TO ACTION PLAN

   Action Statement B.3

   Encourage safe animal keeping through educational programs and partnerships.

   GO TO ACTION PLAN

3. FOCUS STATEMENT C - Improve public and equestrian safety within Muscoy

   Action Statement C.3

   Partner with the San Bernardino County Sheriff Department, County Fire Department, local safety experts, and insurance companies to educate property owners on securing homes and businesses.

   GO TO ACTION PLAN

   Action Statement C.7

   Install additional lighting on streets and in other public spaces.

   GO TO ACTION PLAN

4. FOCUS STATEMENT D - Encourage home-grown businesses and small enterprises that provide jobs and economic development opportunities to Muscoy residents

   Action Statement D.1

   Establish a community-based economic development initiative that promotes the development of small businesses through mentorship programs and other outside resources.

   GO TO ACTION PLAN

   Action Statement D.2

   Encourage the establishment of microenterprise loan programs to improve access to capital providing small affordable loans to entrepreneurs and new businesses that may not be eligible for traditional business financing.

   GO TO ACTION PLAN

   Action Statement D.3

   Encourage means and champions to develop a food-based small businesses support system with links to capacity building and training on issues such as compliance, health and safety, business planning financial management, and marketing.

   GO TO ACTION PLAN

5. FOCUS STATEMENT E - Create opportunities for community connectedness where residents of Muscoy know their neighbors, are connected to their community, and have diverse opportunities for social interaction

   Action Statement E.1

   Engage local churches and faith-based institutions in Muscoy to sponsor local events, activities, and community cleanups.

   GO TO ACTION PLAN

   Action Statement E.2

   Promote events and activities that celebrate Muscoy’s cultural heritage and connect diverse resident groups within the community.

   GO TO ACTION PLAN

6. FOCUS STATEMENT F - Increase educational opportunities for youth and adults in Muscoy

   Action Statement F.1

   Coordinate with local and regional nonprofits and community development groups to offer English language classes for youth and adults at the Baker Family Learning Center and local elementary schools.

   GO TO ACTION PLAN

   Action Statement F.2

   Enhance after-school programs for youth in elementary school, middle school, and high school through partnerships with local nonprofits and youth development agencies.

   GO TO ACTION PLAN

1. FOCUS STATEMENT A - Strengthen communication through the community

   Action Statement A.1

   Encourage residents to read the San Antonio Heights Gazette, published by the San Antonio Heights Association to increase awareness about local events/news.

   GO TO ACTION PLAN

   Action Statement A.2

   Enhance notification efforts on local issues.

   GO TO ACTION PLAN

   Action Statement A.3

   Host more community events to allow opportunities for education on key issues.

   GO TO ACTION PLAN

1. FOCUS STATEMENT C - Develop a sense of community pride

   Action Statement C.4

   Collaborate with San Bernardino County EDA, USDA Rural Development, San Bernardino County Land Use Services and local non-profits to identify funding source opportunities for community development, funding events and activities and improving the quality of life for residents.

   GO TO ACTION PLAN

1. FOCUS STATEMENT B - Improve the visibility and access to Helendale from Route 66 and Interstate 15

   Action Statement B.2

   Establish a more visible gateway to Helendale on Vista Road and National Trails Highway to attract tourism traffic to local retail.

   GO TO ACTION PLAN

2. FOCUS STATEMENT D - Attract new development to Helendale while maintaining the existing community character and rural desert lifestyle.

   Action Statement D.1

   Coordinate with the San Bernardino County Economic Development Agency (EDA) to market available properties for industrial and commercial development.

   GO TO ACTION PLAN

   Action Statement D.2

   Promote the San Bernardino County EDA Business Services website and the California Businesses Portal to business prospects and existing businesses for potential incentives and programs available.

   GO TO ACTION PLAN

1. FOCUS STATEMENT B - Promote responsible and sustainable development consistent with Lucerne Valley’s rural character

   Action Statement B.5

   Investigate methods of financing a revolving fund to assist with the rehabilitation of owner-occupied homes, which would improve the community’s aesthetics while creating local jobs for contractors and handy-men.

   GO TO ACTION PLAN

1. FOCUS STATEMENT A - Provide economic development opportunities that capitalize on the natural environment, attract visitors, and provide entertainment for residents

   Action Statement A.1

   Establish a marketing strategy to promote the natural environment and associated activities to encourage the eco-tourism businesses (e.g. snow-related, parasailing, off-highway vehicle (OHV) trails, hiking, etc.).

   GO TO ACTION PLAN

2. FOCUS STATEMENT D - Preserve the unique natural environment

   Action Statement D.2

   Establish a marketing campaign that promotes the mountain communities and educates visitors on the importance of protecting the natural environment.

   GO TO ACTION PLAN

3. FOCUS STATEMENT E - Improve the appearance of the community

   Action Statement E.1

   Establish a compatible/unifying theme for downtown areas and businesses.

   GO TO ACTION PLAN

4. FOCUS STATEMENT F - Provide a thriving and vibrant local small business environment

   Action Statement F.1

   Coordinate with the San Bernardino County Economic Development Agency (EDA) and Running Springs Area Chamber of Commerce to expand strategies to improve communications with business and develop Business Retention & Expansion (BR&E) program.

   GO TO ACTION PLAN

   Action Statement F.2

   Establish a marketing plan with incentives to attract new businesses to the area.

   GO TO ACTION PLAN

   Action Statement F.3

   Attract and retain permanent residents by developing and implementing a marketing campaign to highlight the values of mountain living for young families focusing on education, family values, community, natural environment, and activities.

   GO TO ACTION PLAN

   Action Statement F.4

   Create a business appreciation program, including events, webinars, and awards.

   GO TO ACTION PLAN

   Action Statement F.5

   Identify and develop entrepreneurial talent through a coaching program and entrepreneur training program, known as “Economic Gardening.”

   GO TO ACTION PLAN

   Action Statement F.6

   Equip the local Chamber of Commerce to be a one stop shop for help with regulatory permits, financing sources, and serve as ombudsperson with local agencies.

   GO TO ACTION PLAN

   Action Statement F.7

   Establish a marketing plan with incentives to encourage home-based businesses.

   GO TO ACTION PLAN

5. FOCUS STATEMENT G - Provide quality educational opportunities at all levels

   Action Statement G.1

   Establish mountain-wide partnerships for joint use of existing Public School infrastructure with universities and junior colleges to provide expanded educational opportunities for residents.

   GO TO ACTION PLAN

1. FOCUS STATEMENT D - Provide a thriving and vibrant local small business environment

   Action Statement D.1

   Encourage local ownership and investment of the Village.

   GO TO ACTION PLAN

   Action Statement D.3

   Establish mountain-wide regional collaborative relationships between employers and high schools and local public or local non-profit junior colleges such as San Bernardino Valley College and Crafton Hills College to offer low-cost credentialing and certification programs to increase educational opportunities for employees to gain job skills.

   GO TO ACTION PLAN

   Action Statement D.5

   Coordinate with the San Bernardino County Economic Development Agency (EDA) and Lake Arrowhead Communities Chamber of Commerce to establish a marketing plan with incentives to attract new businesses to the area.

   GO TO ACTION PLAN

   Action Statement D.8

   Identify and develop entrepreneurial talent in coordination with existing programs at CSUSB through a coaching program and entrepreneur training program, known as “Economic Gardening”.

   GO TO ACTION PLAN

   Action Statement D.9

   Equip the local Chamber of Commerce to be a one stop shop for help with regulatory permits, financing sources, and serve as ombudsperson with local agencies.

   GO TO ACTION PLAN

   Action Statement D.10

   Partner with the County Economic Development Agency to offer incentive programs for new businesses that move into existing commercial and industrial locations.

   GO TO ACTION PLAN

   Action Statement D.11

   Establish a marketing plan with incentives to encourage home-based businesses.

   GO TO ACTION PLAN

2. FOCUS STATEMENT E - Provide economic development opportunities that capitalize on the natural environment, attract visitors, and provide entertainment for residents

   Action Statement E.1

   Establish a marketing strategy to promote the natural environment and associated activities to encourage of ecotourism businesses.

   GO TO ACTION PLAN

1. FOCUS STATEMENT A - Increase water availability and accessibility

   Action Statement A.1

   Coordinate a fundraising event to construct a water storage tank at Lytle Creek Ranger Station.

   GO TO ACTION PLAN

   Action Statement A.8

   Explore well-drilling economies of scale.

   GO TO ACTION PLAN

1. FOCUS STATEMENT D - Preserve small alpine community (character, history, aesthetics)

   Action Statement D.3

   Work with San Bernardino County Land Use Services to develop a program to promote business sign design guidelines that reflect the community’s desired aesthetic or regulates business signage through design standards that address sign types, placement, lighting, materials, colors, and historic or landmark signage.

   GO TO ACTION PLAN

   Action Statement D.5

   Construct a gateway sign welcoming visitors to Mt Baldy.

   GO TO ACTION PLAN

1. FOCUS STATEMENT C - Provide for a stable economy focusing on economic development, eco-tourism and Route 66 tourism

   Action Statement C.1

   Promote home based business opportunities.

   GO TO ACTION PLAN

   Action Statement C.2

   Establish a small farmers market with fresh produce supplied by local farmers.

   GO TO ACTION PLAN

   Action Statement C.3

   Host seasonal community events to attract visitors to the community.

   GO TO ACTION PLAN

   Action Statement C.4

   Work with incumbent utilities to improve internet services.

   GO TO ACTION PLAN

   Action Statement C.6

   Develop an airport re-use plan that would include the potential for industrial development.

   GO TO ACTION PLAN

   Action Statement C.7

   Develop a community economic development/business plan.

   GO TO ACTION PLAN

   Action Statement C.9

   Create a website or Facebook page to promote community activities and events.

   GO TO ACTION PLAN

   Action Statement C.12

   Partner with outside organizations to promote and enhance Route 66.

   GO TO ACTION PLAN

   Action Statement C.13

   Support Newberry Springs economic development association (NSEDA) activities and efforts.

   GO TO ACTION PLAN

   Action Statement C.14

   Establish a Route 66 Village with arts and crafts, farmers market, car shows, etc.

   GO TO ACTION PLAN

2. FOCUS STATEMENT D - Increase community involvement and volunteerism.

   Action Statement D.1

   Host more community events throughout the year.

   GO TO ACTION PLAN

   Action Statement D.2

   Establish an incentive program to get people involved in the community.

   GO TO ACTION PLAN

   Action Statement D.3

   Host quarterly meetings to bring community organizations together to discuss community issues and solutions.

   GO TO ACTION PLAN

   Action Statement D.4

   Promote a social media campaign to broaden awareness of volunteer activities and events.

   GO TO ACTION PLAN

   Action Statement D.7

   Establish a grant writing team.

   GO TO ACTION PLAN

3. FOCUS STATEMENT E - Improve public infrastructure

   Action Statement E.5

   Coordinate improvements for broadband service.

   GO TO ACTION PLAN

4. FOCUS STATEMENT F - Maintain a clean community.

   Action Statement F.1

   Establish a community code education program, with a focus on local blight.

   GO TO ACTION PLAN

   Action Statement F.2

   Partner with volunteer trash haulers to haul on a regular basis.

   GO TO ACTION PLAN

   Action Statement F.4

   Host a community clean up/recycling event that unites schools, churches, and other service organizations.

   GO TO ACTION PLAN

1. FOCUS STATEMENT A - Create solutions for pedestrian safety concerns

   Action Statement A.7

   Collaborate with businesses and advocate to the (County Public Works Department) to study and install on-street parking between Antique Station and Oro Grande Market on National Trails Highway.

   GO TO ACTION PLAN

2. FOCUS STATEMENT C - Address the cost of water and sewer services

   Action Statement C.1

   Establish a MAC to represent the Oro Grande community.

   GO TO ACTION PLAN

3. FOCUS STATEMENT D - Improve services and generate community pride

   Action Statement D.2

   Collaborate with CSA 42 and County Solid Waste Management to schedule large item/bulk pick-up.

   GO TO ACTION PLAN

   Action Statement D.3

   Encourage revitalization of vacant buildings in commercial areas of the community.

   GO TO ACTION PLAN

   Action Statement D.4

   Develop a volunteer community clean-up committee to conduct vacant lot clean-up events.

   GO TO ACTION PLAN

   Action Statement D.5

   Reduce visual blight and improve property maintenance by providing a code enforcement education program aimed at property owners and tenants.

   GO TO ACTION PLAN

   Action Statement D.6

   Construct a welcome sign in the Oro Grande community in coordination with the Mohave Historical Society.

   GO TO ACTION PLAN

1. FOCUS STATEMENT A - Celebrate and maintain the rural character of Phelan Piñon Hills.

   Action Statement A.2

   Establish programs for organized livestock education for community members.

   GO TO ACTION PLAN

2. FOCUS STATEMENT B - Encourage commercial and light industrial uses in Phelan Piñon Hills.

   Action Statement B.1

   Encourage coordination between the San Bernardino County Economic Development Agency (EDA) and the Phelan and Piñon Hills Chambers of Commerce to link communications with existing businesses to the County’s business retention and expansion program.

   GO TO ACTION PLAN

   Action Statement B.2

   Encourage more retail and service uses within the existing commercial zones by regularly updating the San Bernardino County Economic Development Agency (EDA) on local available sites.

   GO TO ACTION PLAN

   Action Statement B.3

   Promote the CalGOLD and San Bernardino County Economic Development Agency (EDA) websites to local business for the latest information and assistance on business incentives, permit assistance, and training programs.

   GO TO ACTION PLAN

   Action Statement B.4

   Coordinate with the Phelan and Piñon Hills Chambers of Commerce to develop a business appreciation program, including events, webinars, and awards in addition to the referral program and visibility services the Chambers already provide.

   GO TO ACTION PLAN

   Action Statement B.5

   Enhance coordination between the Phelan Chamber of Commerce and the Piñon Hills Chamber of Commerce to be a one-stop shop for help with regulatory permits and financing sources and to serve as an ombudsperson with local agencies.

   GO TO ACTION PLAN

3. FOCUS STATEMENT C - Preserve the historic treasures within the community for future generations

   Action Statement C.1

   Identify and preserve historic and current assets in the community.

   GO TO ACTION PLAN

   Action Statement C.2

   Construct community monuments along historic trails and within the community that can be sponsored by businesses and individuals.

   GO TO ACTION PLAN

   Action Statement C.3

   Partner with local schools to sponsor student art contests for historic monument and trail wayfinding signage.

   GO TO ACTION PLAN

4. FOCUS STATEMENT E - Create or provide a cost-effective approach to developing equestrian trails and trails for non-motorized vehicles.

   Action Statement E.1

   Establish a community equestrian center and park areas in coordination with existing local equestrian groups.

   GO TO ACTION PLAN

5. FOCUS STATEMENT F - Increase community involvement in community beautification and social cohesion

   Action Statement F.1

   Partner with local recycling companies to develop and expand programs and incentives for hazardous waste and large item pickup and recycling to discourage the dumping of tires, old furniture, and other large items.

   GO TO ACTION PLAN

   Action Statement F.2

   Establish a community cleanup program utilizing local youth organizations to clean up trash, debris, weeds, and illegal dump piles in Phelan and Piñon Hills at least two times a year.

   GO TO ACTION PLAN

   Action Statement F.3

   Encourage citizen involvement in county government and the state legislature.

   GO TO ACTION PLAN

1. FOCUS STATEMENT B - Build human capital and promote local businesses

   Action Statement B.1

   Work with local stakeholders to establish training programs for adults and youth.

   GO TO ACTION PLAN

   Action Statement B.2

   Advocate to the County Economic Development Agency to help attract local businesses to the area.

   GO TO ACTION PLAN

   Action Statement B.3

   Work with local businesses to market and attract more tourism.

   GO TO ACTION PLAN

1. FOCUS STATEMENT A - Clean up the community

   Action Statement A.1

   Design community themed murals for Community Service District buildings and attractions.

   GO TO ACTION PLAN

   Action Statement A.3

   Establish building rehabilitation committees and work toward re-establishing old historic buildings.

   GO TO ACTION PLAN

   Action Statement A.4

   Provide more updates to social media platforms to inform the community about events.

   GO TO ACTION PLAN

   Action Statement A.8

   Coordinate with hauling/trash service providers to provide more frequent large item pickups.

   GO TO ACTION PLAN

1. FOCUS STATEMENT A - Restore, preserve, and enhance the rural characteristics of Homestead Valley

   Action Statement A.6

   Establish financing mechanisms, which may include low or no-interest revolving loans, property-assessed programs, and grant programs, to rehabilitate properties in Homestead Valley.*

   GO TO ACTION PLAN

2. FOCUS STATEMENT E - Grow the local economy in a manner consistent with the rural character of Homestead Valley

   Action Statement E.4

   Partner with the San Bernardino County Economic Development Agency to support local business ownership and investment to attract new small businesses and to enable growth of existing small businesses that are consistent with the community.*

   GO TO ACTION PLAN

   Action Statement E.5

   Work with local businesses and the Economic Development Agency to identify barriers to small business establishment and growth in Homestead Valley, and develop ways to reduce or eliminate these barriers.

   GO TO ACTION PLAN

1. FOCUS STATEMENT A - Preserve the historic western themed rural lifestyle

   Action Statement A.1

   Preserve and restore original buildings in the community.

   GO TO ACTION PLAN

   Action Statement A.4

   Promote community history awareness.

   GO TO ACTION PLAN

2. FOCUS STATEMENT B - Promote balanced growth and a viable Town Center around Mane Street.

   Action Statement B.1

   Advocate with the County to establish a commercial zoning overlay on Mane Street that restricts big box retail, encourages neighborhood commercial scale retail and lodging, and establishes flexibility for locally-grown businesses.

   GO TO ACTION PLAN

   Action Statement B.3

   Advocate for a sustainable water supply system accessible by local businesses.

   GO TO ACTION PLAN

1. FOCUS STATEMENT B - Support opportunities for Wonder Valley to accommodate travelers and tourists of the Mojave Trails National Monument and Joshua Tree National Park

   Action Statement B.3

   Advocate to the County Economic Development Agency to help attract local businesses to the area.

   GO TO ACTION PLAN

Policies

1. Policy GV-3.4 Private Sector

   We recognize the importance of private sector and nongovernmental organizations in helping implement the Countywide Plan, and we structure regulations and procedures to facilitate their role in implementation.

   GO TO POLICY