Wrightwood

Community Action Guide

In 2016, the community embarked on a planning process to develop a community plan. Two public workshops were held on November 28, 2016 and February 22, 2017. These workshops, open to any Wrightwood resident, business, or property owner, addressed strengths and weaknesses of the community, the community’s value, and what Wrightwood aspires to be in the future. Plan participants brainstormed areas of focus and actions to help the community move forward to achieve its aspirations.
This Community Action Guide is a framework of actions identified by the community and supports implementation of the actions by the community.

Wrightwood is a four-season community located in the San Gabriel Mountains. Community members value the neighborly spirit, small town atmosphere, and respect for nature generated by Wrightwood’s residents living in balance with its outdoor setting. The community endeavors to strengthen the role of locals in governance, civic involvement, and economic development. Stakeholders seek to balance the needs of locals and tourists, while promoting the economy and preserving the environment.

  • Strengths and Opportunities

    Community workshops were conducted in each community as part of the engagement process. In addition, input was gathered through the Countywide Plan website. As part of the process, participants defined the strengths of and opportunities for their community. The word cloud below was created using the input provided during the Strengths, Opportunities, Values and Aspirations exercises and served as part of the base information utilized to develop the Focus and Action Statements of the Community Action Guide. The word cloud quickly informed participants of key issues and focus areas that could be addressed in the guide. The more a word or phrase was articulated, the larger the word appears in the cloud. The full results of the strengths, weaknesses, opportunities and threats gathered as a part of the engagement process is found in the Community Profile.

     

  • Community Values

    The Values are those shared assets, principles, standards, mores, and in the judgment of the community, what is important in the lives of its residents and businesses. A community’s values are an important consideration in shaping its aspirations, focus and actions.

    As a community we value:

    • Neighborly Spirit. Wrightwood residents value one another and working together to improve their community, generating a feeling of togetherness, respect, and close relationships.
    • Small Town Atmosphere. Wrightwood residents value living in a rural setting where they enjoy sitting down together over coffee or delight in having space to be alone. They value patriotism expressed through public displays and appreciate local history.
    • Respect for Nature. Wrightwood residents value the natural beauty of the forested mountains which produce clean air and offer trails for recreation.
  • Community Profile

    The community profile is a summary of the social, cultural, economic, and historic dimensions of Wrightwood. It presents data collected through secondary sources to inform future actions. The profile, together with future studies and information gathered from residents, highlights essential facets and “tells the story” of the Wrightwood Community.

    2019 Community Profile (opens in a new window)

The Aspirations Statement is a written narrative illustrating how the community desired look and function once the Community Focus Statements and Action Statements are accomplished. This is a long term view of 10 to 20 years. The Aspirations Statement serves as a foundation for developing Community Focus Statements and Action Statements.

  • A Strong Community & Identity

    As responsible members of Wrightwood, we have strengthened our community and identity by advancing local self-control, eliminating dangerous activity, and preserving our culture. By coordinating with the Municipal Advisory Council and producing community-oriented social gatherings, we have increased involvement in local events and affairs. We have built a strong and safe environment by eliminating illegal drug use and advocating for increased police presence. Cultural assets are promoted and appreciated by locals and tourists alike. While tourism results in traffic, congestion has been replaced by well managed flows of vehicles, pedestrians, and bicyclists.

  • A Self-Sustaining Economy and Environment

    Tourism continues to be the bedrock of our economy and we have worked diligently to ensure that the needs of locals, tourists, and the environment are all met. For development of the tourist economy, we have supported Wrightwood-based business by encouraging community members to shop local and promoting off-season recreation to tourists. To balance the needs of second home owners, tourists, and full-time residents, we have advocated for short-term rental guidelines that reflect the values and mores of Wrightwood. To protect and preserve our natural setting, we have developed educational and regulatory signage that teaches people about the environment, promotes stewardship, and discourages abuses such as dumping of waste in the forest.

The Action Plans consists of:

Focus Statements, which provide general direction towards realizing the Community’s aspirations and help organize the plan. (Identified in Workshop #2 and reviewed and finalized in Workshop #3)

Action Statements, which are measurable statements providing critical information on the program, initiative or project to complete. (Identified in Workshop #2 and reviewed and finalized in Workshop #3)

Action Plan Matrices, which provide general sets of action steps necessary to implement each action statement, identify those that would initiate and champion the action statement, provide a general timeline for implementation and identify resources for additional assistance. (Created to support and guide the Community’s identified Focus and Action Statements)

FOCUS STATEMENTS

Expand each Focus Statement to see related Action Statements and download the Action Plan Matrices.

  • A. Eliminate illegal drug use
    Action Statements
    1. Develop a community based drug awareness and prevention education program.

      >>Download PDF Action Matrix
    2. Advocate for increased police presence within the community at variable hours throughout the day.

      >>Download PDF Action Matrix
    3. Organize a local “think tank” committee, which would collaborate with local law enforcement to research and understand the existing drug-related issues and what can be done to resolve them.

      >>Download PDF Action Matrix
  • B. Preserve the local culture of the community
    Action Statements
    1. Promote the local historical society

      >>Download PDF Action Matrix
    2. Encourage collaboration between the historical society, the Property-Owners Association (POA), and the Chamber of Commerce.

      >>Download PDF Action Matrix
    3. Host welcome events for new community members.

      >>Download PDF Action Matrix
    4. Collaborate with California Highway Patrol, San Bernardino County and Mountain High Resort to develop a traffic management plan to address traffic concerns on busy weekends.

      >>Download PDF Action Matrix
    5. Promote community events through newsletters and social media.

      >>Download PDF Action Matrix
  • C. Promote respect for nature and the surrounding environment
    Action Statements
    1. Develop educational signage that promotes the environment and discourages dumping of trash and unused items.

      >>Download PDF Action Matrix
    2. Encourage environmental-focused education in the local schools.

      >>Download PDF Action Matrix
    3. Advocate to San Bernardino County Public Works to provide more regulatory and informational signage within the community.

      >>Download PDF Action Matrix
    4. Expand the “Welcome Packet” from the Chamber of Commerce to educate people about the local environment.

      >>Download PDF Action Matrix
  • D. Increase local control
    Action Statements
    1. Coordinate with the local Municipal Advisory Council (MAC) to increase involvement in community events and affairs.

      >>Download PDF Action Matrix
    2. Organize community meetings paired with social activities to increase attendance and community input.

      >>Download PDF Action Matrix
  • E. Increase and support economic development
    Action Statements
    1. Advocate for the bed tax to be again allocated to the community for the Chamber of Commerce.

      >>Download PDF Action Matrix
    2. Advocate for re-evaluation of business-related permit fees.

      >>Download PDF Action Matrix
    3. Advocate for short-term rental guidelines specific to Wrightwood.

      >>Download PDF Action Matrix
    4. Encourage community members to support local businesses through a “Shop Local” type campaign.

      >>Download PDF Action Matrix
  • F. Manage tourism within the community
    Action Statements
    1. Promote resident involvement in community events, such as concerts, festivals, and bicycle races.

      >>Download PDF Action Matrix
    2. Promote off-season activities such as hiking and the local zip line to attract tourists during the fall and summer months.

      >>Download PDF Action Matrix
    3. Promote the Grassy Hollow Visitor Center as a resource for tourists.

      >>Download PDF Action Matrix

Download the Community Action Guide

Download the Community Action Guide in PDF format.

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